Christophe Morin Books
Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. Morin holds a Ph.
Known for: Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain, Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
Books by Christophe Morin
Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Neuromarketing explores how discoveries in neuroscience can be applied to marketing and sales. The authors explain how the human brain makes buying decisions and how marketers can ethically use this k...
Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
This book explores how recent discoveries in neuroscience can be applied to marketing and communication. The authors explain how the 'old brain'—the primal decision-making center—drives human behavior...
Key Insights from Christophe Morin
The Brain Behind Every Decision
The first essential point is to grasp the architecture of the human brain as it relates to decision-making. Neuroscience teaches us that the brain isn’t a unified thinker but rather a coalition of three distinct brains that evolved over millions of years. The 'new brain,' or neocortex, is the seat o...
From Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
The Six Stimuli That Speak to the Old Brain
After years of research, we identified six types of messages that reliably spark activity in the old brain. These are not marketing tricks but reflections of timeless neural preferences hardwired for survival. They explain why some messages immediately resonate while others vanish into noise. First...
From Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain
Understanding the Triune Brain: Where Decisions Really Begin
When we observe someone debating a purchase, we tend to assume logic drives the final choice. Yet neuroscience tells a different story. The human brain evolved in layers, each serving distinct functions. At the outermost layer lies the new brain, the neocortex. This is where rational thinking lives—...
From Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
The Six Stimuli That Trigger the Old Brain
Think of the old brain as a vigilant guard, scanning for threats or opportunities. Over millions of years, it developed a specific set of triggers—a sensory code that tells it when to pay attention. Through research, we identified six primary stimuli that consistently awaken the old brain: self-cent...
From Selling to the Old Brain: How New Discoveries in Brain Research Empower You to Influence Any Audience, Any Time
About Christophe Morin
Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. Morin holds a Ph.
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Christophe Morin and Patrick Renvoise are co-founders of SalesBrain, a neuromarketing agency. Morin holds a Ph.
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