Chris Goward Books
Chris Goward is the founder of WiderFunnel, a leading conversion optimization agency. He is recognized for pioneering the LIFT Model and for his expertise in marketing experimentation and optimization strategies.
Known for: You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Books by Chris Goward
You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
This book provides a comprehensive guide to conversion optimization, explaining how marketers and business owners can use A/B testing and data-driven experimentation to improve website performance and increase conversions. It combines practical frameworks with real-world case studies to help readers understand the art and science behind effective online marketing.
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Why Testing Beats Assumptions: The Fall of Traditional Marketing
For decades, marketers relied on experience, gut feelings, and what had worked before. But digital channels expose every click, every hesitation, every failed checkout, and with those signals, we can see that so-called best practices often fail. When I consult with organizations, I often begin with ...
From You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
The LIFT Model: Understanding the True Drivers of Conversion
To make sense of optimization opportunities, I developed the LIFT Model: a framework that helps analysts and marketers evaluate a webpage or experience through six factors—Value Proposition, Clarity, Relevance, Anxiety, Distraction, and Urgency. Think of your website as an aircraft trying to ascend...
From You Should Test That!: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
About Chris Goward
Chris Goward is the founder of WiderFunnel, a leading conversion optimization agency. He is recognized for pioneering the LIFT Model and for his expertise in marketing experimentation and optimization strategies.
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Chris Goward is the founder of WiderFunnel, a leading conversion optimization agency. He is recognized for pioneering the LIFT Model and for his expertise in marketing experimentation and optimization strategies.
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