Chris Brogan, Julien Smith Books
Chris Brogan is an American author, speaker, and marketing consultant known for his work on social media and business strategy. Julien Smith is a Canadian author and entrepreneur recognized for his insights into human behavior and digital communication.
Known for: The Impact Equation: Are You Making Things Happen or Just Making Noise?
Books by Chris Brogan, Julien Smith
The Impact Equation: Are You Making Things Happen or Just Making Noise?
The Impact Equation explores how ideas spread and how individuals and organizations can create meaningful impact in a noisy, crowded world. Brogan and Smith provide a framework for building trust, clarity, and resonance in communication, helping readers craft messages that truly connect and inspire action.
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Defining the Impact Equation
Early in the book, we introduce a formula that captures our entire philosophy: Impact = C × (R + E + A + T). In this equation, each symbol stands for one essential component of influence—Contrast, Reach, Exposure, Articulation, and Trust. This makes impact measurable, not by numbers or analytics, bu...
From The Impact Equation: Are You Making Things Happen or Just Making Noise?
Contrast
Contrast is where influence begins. Most people try to blend in, aligning with what’s trending and avoiding conflict. But sameness suffocates attention. To make something matter, you must make it different. The human brain is wired to notice change—to look for what breaks pattern. Contrast is that d...
From The Impact Equation: Are You Making Things Happen or Just Making Noise?
About Chris Brogan, Julien Smith
Chris Brogan is an American author, speaker, and marketing consultant known for his work on social media and business strategy. Julien Smith is a Canadian author and entrepreneur recognized for his insights into human behavior and digital communication.
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Chris Brogan is an American author, speaker, and marketing consultant known for his work on social media and business strategy. Julien Smith is a Canadian author and entrepreneur recognized for his insights into human behavior and digital communication.
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