Charlotte Marshall Books
Charlotte Marshall is a recognized leader in employer branding and has led brand transformations for several Fortune 500 companies.
Known for: Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Books by Charlotte Marshall
Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Give and Get Employer Branding introduces a new approach to employer branding that focuses on authenticity and mutual value exchange between employers and employees. The authors argue that successful employer brands do not try to attract everyone but instead focus on repelling the wrong candidates and compelling the right ones through a clear articulation of purpose, impact, and belonging. The book provides frameworks, case studies, and actionable strategies for building a brand that resonates deeply with the right talent and strengthens organizational culture.
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The New Paradigm: From Attraction to Mutual Exchange
Traditional employer branding assumes that the company must endlessly court potential employees with gleaming perks and polished promises. In that model, the employer is the giver, the candidate the receiver. But we have seen, time and again, that this one-sided exchange fails to create authentic re...
From Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
Why Trying to Please Everyone Dilutes Everything
Many companies define their employer brands by consensus. They avoid controversy, aiming to attract as broad an audience as possible. But the broader your appeal, the shallower your connection. In reality, the best brands—even in consumer markets—polarize. Think of organizations like Tesla, Netflix,...
From Give and Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging
About Charlotte Marshall
Charlotte Marshall is a recognized leader in employer branding and has led brand transformations for several Fortune 500 companies.
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Charlotte Marshall is a recognized leader in employer branding and has led brand transformations for several Fortune 500 companies.
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