Blair Enns Books
Blair Enns is a Canadian business consultant, speaker, and founder of Win Without Pitching, a sales training organization for creative professionals. He is known for his expertise in helping agencies and consultants improve their business development practices and pricing strategies.
Known for: The Win Without Pitching Manifesto
Books by Blair Enns
The Win Without Pitching Manifesto
A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve proclamations that challenge creative professionals to take control of their client relationships, pricing, and positioning. It provides a framework for consultants, designers, and agencies to move away from the traditional pitch process and instead win business through expertise and value.
Read SummaryKey Insights from Blair Enns
Proclamation 1 – We Will Specialize
When you try to be everything to everyone, you dilute the very power that can make you remarkable. The first proclamation demands courage: the courage to choose a focus so you can become known for something specific and valuable. Specialization is the foundation of positioning—it signals to the mark...
From The Win Without Pitching Manifesto
Proclamation 2 – We Will Replace Presentations with Conversations
Traditional presentations are monologues—a performance where experts pretend to know everything before a real diagnosis begins. In contrast, conversations create collaboration, discovery, and trust. This proclamation invites us to abandon the stage and sit at the same side of the table as our client...
From The Win Without Pitching Manifesto
About Blair Enns
Blair Enns is a Canadian business consultant, speaker, and founder of Win Without Pitching, a sales training organization for creative professionals. He is known for his expertise in helping agencies and consultants improve their business development practices and pricing strategies.
Frequently Asked Questions
Blair Enns is a Canadian business consultant, speaker, and founder of Win Without Pitching, a sales training organization for creative professionals. He is known for his expertise in helping agencies and consultants improve their business development practices and pricing strategies.
Read Blair Enns's books in 15 minutes
Get AI-powered summaries with key insights from 1 book by Blair Enns.