Ann Handley, C.C. Chapman Books
Ann Handley is a pioneer in digital marketing and the Chief Content Officer at MarketingProfs. C.
Known for: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Books by Ann Handley, C.C. Chapman
Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Content Rules is a practical guide that teaches businesses and individuals how to create compelling online content that attracts and retains customers. It covers strategies for developing blogs, podcasts, videos, and other digital media that align with brand voice and marketing goals. The book emphasizes authenticity, storytelling, and consistency as key elements of successful content marketing.
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Think Like a Publisher: The Mindset Shift
When I say that every business must learn to think like a publisher, I mean that you must stop viewing content as a marketing obligation and start treating it as your most valuable asset. Traditional marketing often focuses on pushing messages out—ads, announcements, promotions. But publishers? They...
From Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
Finding Your Voice and Knowing Your Audience
Voice is the soul of your brand. Too many businesses sound like they’re reading from a corporate manual. But good content, the kind that attracts and keeps people, always sounds human. When you write, speak, or produce, your tone should reflect not only your values but also your personality—it’s you...
From Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business
About Ann Handley, C.C. Chapman
Ann Handley is a pioneer in digital marketing and the Chief Content Officer at MarketingProfs. C.C. Chapman is a marketing expert, speaker, and co-founder of Digital Dads. Both authors are recognized leaders in content strategy and online communication.
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Ann Handley is a pioneer in digital marketing and the Chief Content Officer at MarketingProfs. C.
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