Alexander Osterwalder, Yves Pigneur Books
Alexander Osterwalder is a Swiss business theorist and entrepreneur known for developing the Business Model Canvas. Yves Pigneur is a Belgian computer scientist and professor at the University of Lausanne, co-authoring several influential works on business model innovation.
Known for: Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Books by Alexander Osterwalder, Yves Pigneur
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Business Model Generation is a practical guide for innovators and entrepreneurs who want to design, challenge, and reinvent business models. It introduces the Business Model Canvas, a visual framework for developing new or documenting existing business models, and provides tools and techniques for understanding customers, creating value propositions, and achieving competitive advantage.
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The Business Model Canvas: A Shared Language for Strategy
The heart of this book is the Business Model Canvas—nine essential building blocks that together describe the logic of how a company creates, delivers, and captures value. When we developed the Canvas, our goal was to condense complexity into a single, visual framework that teams could sketch, chall...
From Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Mapping and Designing: From Analysis to Ideation
After learning the building blocks, I guide you through how to apply the Canvas to your own organization. The first step is mapping what already exists. Most companies have a business model, even if it’s unspoken. By laying it out openly—perhaps with sticky notes across a wall—leaders begin to uncov...
From Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
About Alexander Osterwalder, Yves Pigneur
Alexander Osterwalder is a Swiss business theorist and entrepreneur known for developing the Business Model Canvas. Yves Pigneur is a Belgian computer scientist and professor at the University of Lausanne, co-authoring several influential works on business model innovation.
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Alexander Osterwalder is a Swiss business theorist and entrepreneur known for developing the Business Model Canvas. Yves Pigneur is a Belgian computer scientist and professor at the University of Lausanne, co-authoring several influential works on business model innovation.
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