37signals Books
37signals is a Chicago-based software company founded by Jason Fried, Carlos Segura, and Ernest Kim. The company is best known for creating Basecamp, a project management tool, and for its influential writings on business, design, and software development philosophy.
Known for: Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Books by 37signals
Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Getting Real is a practical guide by 37signals that outlines a streamlined approach to building web-based applications. It emphasizes simplicity, small teams, and rapid development cycles, encouraging developers and entrepreneurs to focus on what truly matters to users. The book advocates for cutting unnecessary features, embracing constraints, and launching early to learn from real-world feedback.
Read SummaryKey Insights from 37signals
Start Small
When we tell people to start small, we’re not being modest—we’re being strategic. Big plans lead to paralysis. When you take on less, you move faster and stay focused. Big companies often waste months planning, speculating, and documenting projects that never see daylight. Our philosophy is the oppo...
From Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
Ignore the Real World
One of the first things people say when we describe our process is, 'That won’t work in the real world.' But whose real world are we talking about? Often, the ‘real world’ is just a set of assumptions that stifle creativity. The companies that cling to it are usually the ones too afraid to change. ...
From Getting Real: The Smarter, Faster, Easier Way to Build a Successful Web Application
About 37signals
37signals is a Chicago-based software company founded by Jason Fried, Carlos Segura, and Ernest Kim. The company is best known for creating Basecamp, a project management tool, and for its influential writings on business, design, and software development philosophy.
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37signals is a Chicago-based software company founded by Jason Fried, Carlos Segura, and Ernest Kim. The company is best known for creating Basecamp, a project management tool, and for its influential writings on business, design, and software development philosophy.
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